Dr. USHA SESHADRI

Specialization Areas: Marketing Analytics,
Consumer Behaviour, Services Marketing,
Rural Marketing and Digital Marketing.

Dr. Usha Seshadri works as Assistant Professor- Marketing at VIT-AP University, Amaravathi campus, AP. She holds a Masters in International Management with a Gold Medal for Academic Excellence and a Doctorate in Marketing both from Pondicherry University (a Central University). She is a UGC NET qualified management faculty with over twelve years of corporate and teaching experience. Her areas of interest include Research Methodology, Digital Marketing, Marketing Analytics, Consumer Behaviour, Retail Management and Rural Marketing.

She has vast experience in classroom instruction, contemporary pedagogical practices, curriculum development and project guidance. She has been conducting webinars and Faculty Development Programs in Research Methodology, Data analysis and Digital Marketing. She is a passionate researcher and has presented several papers in refereed conferences and published articles in peer-reviewed journals at the National and International levels. She has served as track chair, session chair, key speaker and convener in international conferences and national seminars.

She is the Honorary Professor (i/c) in Centre for Research & Training (CRT) and the Distinguished Fellow of NFED. Also, serves as the Executive Board Member of NFED Business Facilitators Forum (NBFF). She is the recipient of the National Senior Woman Educator & Scholar Award in the 9th National Teachers’ Day Awards conducted and powered by the National Foundation for Entrepreneurship Development (NFED), Coimbatore, Tamil Nadu on 5th September 2018.

• Some of her recent publications in indexed journals are given below:
  • ★ Nawaz, M. A., Seshadri, U., Kumar, P., Aqdas, R., Patwary, A. K., & Riaz, M. (2021). Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach. Environmental Science and Pollution Research, 28(6), 6504-6519.
  • ★ Usha, S. (2012, August). The contribution of frugality and material values to product disposition: An exploratory study. In 2012-International Conference on Management Issues in Emerging Economies (ICMIEE) (pp. 144-148). IEEE.
  • ★ Kumar, P., Seshadri, U., & Paramaiah, C. (2021). Business recovery strategies for adversely affected industries in the UAE-covid-19 crisis response. Academy of Strategic Management Journal, 20, 1-12.
  • ★ Kumar, P., & Seshadri, U. (2021). Indian retail entrepreneurs and international marketers: a viable business ecosystem for indian start-ups. Academy of Marketing Studies Journal, 25(2), 1-13.
  • Other Roles at VSB
    • ★ Career Development Cell Coordinator
    • ★ Digital marketing /Website Coordinator
    • ★ Summer Internships Coordinator
    • ★ Task Force Committee member
    • ★ Industry Collaboration Committee Member
    • ★ Media Advisory Committee Member
    • ★ Recently launched Book Buzz, a club that aims to create a nurturing environment for students to read, discuss, synthesize and critique ideas that matter.

Dr. A.V.V.S. SUBBA LAKSHMI

Specialization Areas: Microfinance,
Banking Financial services ,
Corporate Accounting, Personal Finance & Auditing

Dr. A.V.V.S. Subbalakshmi joined VIT university in December 2009. She has 13 years of experience in teaching as well as served various administrative roles in VIT. She has written and presented various research papers in International and National Conferences. She has also published more than 20 papers in reputed journals. The ability to build caring relationships with students has held her in good stead during her long teaching career. She holds Masters in both Commerce and Management studies. Her Research area in PhD is Microfinance. Her areas of teaching are Accounting, Banking and Finance. During her career. She has visited the Universities in USA, UK, Hong Kong, Singapore, Malaysia and Dubai

Dr. Raghavendra
Associate Dean, VSB

Specialization Areas: Capital market,
Financial Derivatives, Portfolio Management,
Financial Management, Management Accounting  

Dr. Raghavendra began his career in academics in Srinivas Institute of Management Studies, Mangalore in June 2002. In 2009, he joined Mangalore Institute of Technology and Engineering (MITE) as Head of the Dept of MBA. He joined Manipal Academy of Higher Education (MAHE) in the year 2015 and headed ‘Centre for Advanced Learning in Finance and Accounting’ that offers various courses in financial accounting, management accounting, insurance and economics including IFRS, Tally, ACCA, CIMA and CMA.

He joined School of Business, VIT-AP University (VSB) in May 2021 as Professor of Finance and Associate Dean.

His area of interests include Security Analysis and Portfolio Management, Financial Management, Financial Accounting, Management Accounting and Financial Derivatives.

He is an active participant in Indian capital market since 2002 and obtained NSE Certified Financial Manager (NCFM) certification awarded by National Stock Exchange and NISM in Capital Market (Dealers) Module and Derivative Core Modules. He is also an AMFI Registered Mutual Fund Advisor (ARMFA) from Association of Mutual Funds of India.

He received his Ph.D in the field of Finance from the University of Mysore in 2014 for his research work titled “An economic analysis of trading in derivatives and behavioural pattern of investors in financial instruments”.

He has been an active researcher, with 16 publications in international journals, including those indexed in Scopus. Eleven of his research papers have been presented in international conferences in Malaysia, Thailand, Hong Kong, Vietnam and various parts of India. His research papers have also been presented in National conferences in India and won the ‘Best Paper Award” several times in various International conferences.

He has written a text book on Investment Management for III Semester MBA of Visvesvaraya Technological University (VTU) and has delivered guest lectures on Indian Capital market across various institutes over the past 19 years.

He has attended ‘International Immersion Program’ at MDIS, Singapore and FDPs at IIM, Kozhikode and TAPMI along with numerous training programs and workshops.

He is currently guiding five candidates for their doctoral studies leading to Ph.D in the area of capital market.

Career Opportunities for Programmes Offered by the VIT-AP School of Social Sciences and Humanities (VISH)