BBA – (Bachelor of Business Administration)

    About the Programme

    VSB builds on VIT’s long history of excellence in technical education with liberal arts and humanities, topped with best of the management courses, to offer a world class BBA (Bachelor of Business Administration) program.

    VIT-AP University is a part of Vellore Institute of Technology (VIT), which is India’s number one private engineering institution and designated as Institution of Eminence by the Govt. of India. VSB believes that every manager should be strongly grounded in the fundamentals of management, thus, the BBA programme is designed to provided breadth and suitable depth with well-designed curriculum built on the liberal education foundation and exposure to engineering and technology. Moreover, for the first time in the country, the programme comprises a unique blend of introductory science, engineering and technology courses as well. Overall, the programme consists of courses designed in collaboration with industry experts and academicians from IIMs and international universities.

    The pedagogy is based on experiential learning and focuses on application. Special care is taken to target multiple intelligences of the students to ensure effective learning. The foundation courses open up the minds of the students; inculcate critical and analytical thinking, and enhance sensitivity to the context and system level dynamics. The management courses provide the necessary knowledge and competencies in management functions. These prepare the students to be global managers who take contextually sensitive decisions integrating human needs, technology and ecology, to impact organizations, communities and the society. We believe in preparing the students to face the harsh realities of life rather than just a job.

    VSB has International Credit Transfer Agreements with University of Michigan, Dearborn, USA (UMD) and Arizona State University, USA (ASU) leading to BBA from UMD and BS Business Analytics from ASU.

    The VSB Advantage


    Business Analytics Specialisation

    Business Analytics is one of fast growing areas where there is a great demand for competent professionals across the globe. Students opting for business analytics specialisation go through a series of technical courses in addition to the regular BBA courses, which will prepare them for a global career. Students will have the option to take advance courses in functional analytics such as marketing analytics, financial analytics, HR analytics, supply chain analytics, etc as well as verticals such as retail analytics, hospitality analytics, banking analytics, etc.

    Unique Curriculum

    • Liberal Arts Courses– Anthropology / Sociology, Psychology / Social Psychology, Theatre and Literature.
    • STEM Courses – Environmental Studies, Physics, Chemistry, Mathematics, Statistics, Python, Mechanical Workshop.
    • Unique Courses – Ethics & Values, Systems Thinking & Dynamics and Design Thinking & Innovation. All BBA students will have the option of joining Discovering Self and Globalisation and Culture workshops (highly acclaimed courses from IIM Kozhikode).
    • Other than these innovative workshops are planned every semester on culture, development, ecology, economy, gender, global issues, innovations, rural India, start-ups, technology, theatre and so on.
    • Field work every year– Students will go on field work on variety of themes such as a. Cultures of India, b. Appreciating Rural India, c. Heritage and Current Social Reality, or d. Dynamics of Entrepreneurship.


    Key features of the program

    • Curriculum benchmarked against US University
    • Liberal Arts Foundation + Exposure to Technology
    • Visiting faculty from US Universities and IIMs
    • Systems Design Thinking integrated curriculum



    A student joining BBA program in VSB has the following options

    • BBA from VSB – 3 years
    • BBA Business Analytics from VSB – 3 years
    • BBA from University of Michigan, Dearborn (UMD): 2 years at VSB + 2 years at UMD Click here for more details
    • BS Business Analytics from Arizona State University (ASU): 2 years at VSB + 2 years at (ASU) Click here for more details


    Career Prospects

    TBBA students have great opportunities in the Indian corporates, start their own business or join the family business. Startup incubation support is given by the university. The holistic development will give them an advantage in applying for MBA in IIMs and other top Business Schools.

    Opportunities for BBA

    • Associate Consultant, Associate Analyst (Marketing, Finance, HR, Supplychain), Executive (Marketing, Sales, Stores, Finance, HR, Supplychain)
    • BBA Business Analytics students have opportunities in MNCs, Indian corporate houses, back offices of MNCs and niche consulting companies.


    Opportunities for BBA Business Analytics

    • Associate Business Analyst, Associate Consultant (Analytics), Associate Market Research Analyst, Associate Financial Analyst, Associate Campaign Analyst and Associate Logistics & Supplychain Analyst.


    Prospective employers typically come from

    • BPOs
    • KPOs
    • Manufacturing companies
    • FMCG companies
    • BFSI entities
    • Retail Chains
    • E-commerce companies
    • Hospitality & Wellness Services
    • Product companies
    • Specialized Analytics outsourcing companies
    • Analytics service providers
    • Analytics products vendors
    • Payment Intermediaries
    • Payment Banks
    • App Aggregators
    • Blockchain Companies
    • Strategy consulting companies

    BS in Business Analytics from Arizona State University – The BS Business Analytics program is designated as STEM, students will get an opportunity for OPT (Optional Practical Training) and stay in US for three years for undergoing practical training after completing the degree.

    BBA from University of Michigan, Dearborn– students can leverage the international degree to start a global career transcending boundaries of all kind. Or they can continue with an MBA or MS in UMD or in other universities in USA.


    Admission Process

    • Register online to apply – Click here
    • You will get login id and password in registered email and mobile number
    • Log in, change the password and fill in all the required details and upload scanned copies of 10th and 12th Std. Mark sheets. Submit the form. Make a payment of Rs.950 for application fees
    • Eligible candidates will be informed about the interview by email.
    • To participate in the interview, make online payment of Rs.10,000 (refundable if not selected)
    • Provide email id, WhatsApp and mobile number, and scanned copy of AADHAR card or school ID for use during the interview through Google form
    • Attend the interview
    • Selected candidates will be informed by the evening of the same day
    • Provisional admission letter and declaration form will be sent by email to the selected candidates
    • Confirm acceptance of admission, by sending signed and scanned copies of provisional admission letter and declaration form by email
    • Pay the full academic fees within the specified date. If hostel accommodation is required, apply and make an online payment for Hostel+Mess fees
    • Students who are awarded scholarships, will be intimated by email and they will have to pay ONLY the applicable fees

    We have created merit scholarships, which reduces the academic fees substantially. The various categories of the scholarships and the Academic Fees payable are given below. Scholarships will be awarded based on academic excellence and performance in personal interview. Co-curricular and extra-curricular achievements at the state and above levels will also be given consideration. Only selected candidates will be considered for scholarships.

    CategoryAcademic Fees
    A₹ 50,000
    B₹ 75,000
    C₹ 1,00,000
    D₹ 1,50,000
    E₹ 1,75,000
    F₹ 2,00,000
    G₹ 2,72,000

    *One time, caution deposit of ₹ 3,000 has to be paid in addition to the academic fees.



    Tuition Fees (Per Annum)INR 2,72,000
    Caution Deposit (Refundable) (One time payment)INR 3,000
    Total fees to be paid for the first yearINR 2,75,000

    S.No.ConditionsCounselling-Refund Policy 2020-21
    160% aggregate or equivalent grades in 10th Std. and 12th Std.The entire academic fee after deducting INR 1,180/-(including GST) may be refunded.
    2For withdraw request * received before the commencement of the programme (orientation / class whichever is earlier)The entire academic fee after deducting the conselling processing fee of INR 11,800/- (including GST) may be refunded.
    3For withdraw request * received within 25 days from the commencement of the programme (Orientation / class whichever is earlier).The entire academic fee afdter deducting 10%(plus 18% GST) may be refunded.
    4For withdraw request * received after 25 days and within 40 days from the commencement of the programme (Orientation / Class whichever is earlier).The entire academic fee after deducting 20% (plus 18% GST) may be refunded.
    5For withdraw request * received after 40 days from the commencement of the programme (Orientation / Class whichever is earlier).No refund of any academic fees except Caution Deposit.

    • Hostel & Mess Fees – We suggest all BBA students to enroll in the hostel, to fully benefit from the curriculum. The hostel+mess fees will be intimated shortly. For the current year this was between Rs. 95,000 and Rs. 1,95,000 depending on the type of room and mess.



    • 60% aggregate or equivalent grades in 10th Std. and 12th Std.
    • Candidates studying 12th Std. in any group are eligible
    • Candidates awaiting 12th Std. results can also apply


    Eligibility – BBA with Specialisation in Business Analytics

    • 60% aggregate or equivalent grades in 10th Std. and 12th Std.
    • 60% marks or equivalent grades in Mathematics in 12th Std.
    • Only candidates studying Mathematics in 12thStd. are eligible
    • Candidates awaiting 12th Std. results can also apply


    BBA @University of Michigan-Dearborn, USA

    • Complete the BBA Prerequisite courses
    • Establish a minimum grade point average of 2.80 in a minimum of four upper level COB courses at UM-Dearborn, including at least one from FIN 401 or BE 401
    • Fulfill the writing requirement
    • English Language Proficiency: Minimum of 6.5 in IELTS or 80 in Internet-Based TOEFL


    BS Business Analytics @ Arizona State University, USA

    • CGPA of 3.00 in the first two years coursework at VIT-AP
    • 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016), or 25 ACT score.
    • English Proficiency: Test of English as a Foreign Language (TOEFL): minimum 61(iBT), or International English Language Testing System (IELTS): minimum 6.0, or Pearson Test of English (PTE): minimum 53


    Details about 2 + 2 BBA Program with University of Michigan, Dearborn (UMD), USA


    Details about 2+2 BS Business Analytics from Arizona State University (ASU), USA


    BBA Scholarships

    VIT-AP School of Business is providing scholarships for meritorious students. Students who have taken provisional admission after getting selected through the MTPI process are eligible to apply for scholarships. The application for the same should be submitted on or before 1st June 2020. Three types of Scholarships are available, which reduce the academic fees by 25%, 50% or 75%. Students who have overall 85% (in state board) and 80% (in CBSE) are eligible to apply for scholarships. The merit list of candidates who are awarded scholarships will be announced in the first week of June. The concerned students will have to pay the reduced academic fees on or before 15th June, 2020.

    • Rs 3000 as caution deposit has to be paid in addition to academic fees
    • Students opting for 2+2 programs are not eligible for scholarship
    • 85% (state board) and 80% (CBSE) is the minimum eligibility for applying for scholarship
    • Merit list for scholarships will be announced based on performance in 10th std., 12th std. and MTPI (Management Task and Personal Interview)



    Dates 29th February; 4th April; 25th April; 30th May


    • Step 1. Complete the application form (if you have not done so already)
    • Step 2. Select the particular date for the MTPI (Feb 29, March 28, April 25)
    • Step 3. Visit VIT-AP Campus on the date of MTPI
    • Step 4. Register at the desk and fill student profile
    • Step 5. Submit DD of Rs 50,000 drawn in favour of VIT-AP, payable at Guntur
    • Step 6. Take the Management Task
    • Step 7. Attend the Personal interview
    • Step 8. Get the results at the end of the day
    • Step 9.Take provisional Admission letter on the same day

    You need to bring the following

    • 10th Certificates and Mark sheet – originals
    • 12th Certificates and Mark sheet – originals (if available)
    • Valid ID proof
    • Certificates of Extra-curricular activities
    • 2 passport size photographs
    • One set of Photocopies of all documents
    • DD of Rs 50,000 drawn in favour of VIT-AP, payable at Guntur

    NRI /International Candidates

    VIT-AP School of Business invites applications for its BBA program from NRI and international candidates. NRI applicants for 2 + 2 options should fulfil eligibility criteria of the partner universities at the time of admission in VIT-AP and subsequently while applying to the partner universities. Interested candidates should contact / 0863 237 0444 / 07901057255


    For more information on School of Business (VSB) Click below


    BBA Scholarships
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