Dr. N. Prabhakar

Specialization Areas:Accounting for Managers, Financial Management, Management Accounting, Security Market Operations, and Security Analysis & Portfolio Management.

Dr. N. Prabhakar currently serves as Assistant Professor Senior Grade 1 at VIT–AP School of Business (VSB) in VIT-AP University. He holds a doctorate in Management from Pondicherry University. He has 9 years of teaching experience at the postgraduate level and 7 years of research experience. His areas of research are digital financial inclusion, financial inclusion, financial well-being, and insurance. Prior to joining VIT-AP University, he worked as a Guest Faculty in the Department of Commerce at the School of Management, Pondicherry University.

He has published more than 25 research articles in refereed international journals, some of them which are listed in the ABDC Ranking and Scopus Indexed journals. He has presented 48 research papers in national and international conferences hosted by reputed institutions. In addition to his ongoing research, he serves as a reviewer for research papers in several refereed international journals.

Prominent Publications:

☆ Prabhakar Nandru, Chendragiri Madhavaiah and Arulmurugan Velayutham (2023), “Socio-economic determinants of ownership of payment cards, mobile money account, and government remittances of digital financial services: evidence from India”, Journal of Financial Economic Policy, Emerald Publications. (ABDC-“B” ranked; Scopus indexed).
☆ Prabhakar Nandru, Chendragiri Madhavaiah, and S.A Senthil Kumar (2023), “Factors affecting the adoption of mobile payment services during the COVID-19 pandemic: an application of extended UTATU2 model”, Journal of Science and Technology Policy Management, Emerald Publications. (ABDC-“C” ranked; Scopus indexed).
☆ Prabhakar Nandru, S.A Senthil Kumar and Chendragiri Madhavaiah (2023), “Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy”, Journal of Science and Technology Policy Management, Emerald Publications. (ABDC-“C” ranked; Scopus indexed).
☆ Prabhakar Nandru, Chendragiri Madhavaiah and Arulmurugan Velayutham (2021), “Examining the Influence of Financial Inclusion on Financial Well-being of Marginalized Street Vendors: An Empirical Evidence from India”, International Journal of Social Economics, Emerald Publications. 48(8), pp.1139-1158. ISSN: 0306- 8293. (ABDC-“B” ranked; Scopus indexed).
☆ Prabhakar Nandru and Satyanarayana Rentala (2020), “Demand-side analysis of measuring financial inclusion: impact on socio-economic status of primitive tribal groups (PTGs) in India”, International Journal of Development Issues, Emerald Publications. 19(1), pp. 1-24. ISSN: 1446-8956. (ABDC-“C” ranked; Scopus indexed).
☆ Prabhakar Nandru, Satyanarayana Rentala and Vidya Suresh (2020), “Demographic Discriminators in the Adoption of Banking Services: Evidence from the Primitive Tribal Households”, Financial Inclusion in Emerging Market: A Road Map for Sustainable Growth, Springer Nature. ISBN 978-981-16-2651-7. 3-25.

1. “Honoured with the Best Researcher Award by VDGOOD Professional Association, an International Organisation, during the year 2021.”
2. “Recipient of a doctoral fellowship funded by the University Grants Commission (UGC), New Delhi during the Doctoral Research Programme in the year 2016.”
3. “Qualified in the UGC-NET in Commerce in June, 2014.”
4. “Qualified in the UGC-NET in Management in November, 2017.”