Dr. Mohd Abdul Muqeet Maaz

Dr. Mohd Abdul Muqeet Maaz

Specialization Areas: Marketing Management, Consumer Behaviour, General Management,
Strategic Management and Cross-Cultural Management  

Dr. Mohd Abdul Muqeet Maaz is an Assistant Professor at VIT-AP School of Business (VSB). He is a gold medallist for standing first in his Master’s programme at Aligarh Muslim University. He has obtained his Ph.D. from Aligarh Muslim University (a Central University). He qualified for UGC-NET (Management) in 2018 and was awarded the Maulana Azad National Research Fellow by UGC to pursue his doctoral research. His teaching interests include marketing management, general management, and strategic management.

He has published two research papers in Scopus (Q1) and ABDC (B) category journals and another five research papers indexed in UGC-CARE and NAAS (National Academy of Agricultural Sciences). Dr. Maaz has presented six papers at various national and international conferences held in India. His research interests include cross-cultural consumer behaviour, green marketing, food marketing, and business performance.

Research Publications

Maaz, M. A. M., and Ahmad, R., (2022). Impact of Supply Chain Performance on Organizational Performance Mediated by Customer Satisfaction: A study of Dairy Industry. Business Process Management Journal. 28 (1). (Indexed in Scopus and ABDC).

Maaz, M. A. M., Ahmad, R., & Abad, A. (2021). Antecedents and consequences of green supply chain management practices: a study of Indian food processing industry. Benchmarking: An International Journal. (Indexed in Scopus and ABDC).