Dr.G.Soma Sekhar

Specialization Areas:Operations and Supply Chain Management, Retail Management, Customer Analytics, Marketing Management and Digital Marketing

Dr. G. Somasekhar is currently working as an Associate Professor in VIT-AP School of Business, VIT-AP University. Previously He worked as an Associate Professor with SRM University, Chennai. He has more than 16 years of Academic experience. He completed his PhD from Sri Venkateswara University, Tirupati and his area of expertise in Operations & Supply Chain Management, Retailing, Services Marketing, Consumer Behavior Marketing Research and Customer Analytics. Expertise in SPSS, E-Views, Data Analytics using Advanced Excel, and Tableau.

He pursued online courses on Supply Chain Analytics, Social Media Marketing, Digital Marketing A to Z, and Descriptive, Predictive and Prescriptive Analytics. Dr. G. Somasekhar worked for Institutional research project titled EMPOWERING SOCIALLY CHALLENGED YOUTH OF RURAL INDIA THROUGH ENTREPRENEURSHIP the Grant-in-aid sanctioned Rs. 1314000 by AICTE Grant in Aid under the Scheme Samriddhi for the academic year 2019-2022.

He has been an active researcher, with 16 publications in international journals, including those indexed in Scopus, web of science, and UGC listed. He published a book titled Emerging Trends of Retailing and presented research papers in IIMs. He presented twelve research papers in various international and national conferences. He is also serving as the reviewer for Indersceince publication and MIJBR Journal.

He conducted workshops on Entrepreneurship and Innovation for the benefit of student community. He associated with CMR University as a DC member and adjudicated two theses for Bharathiar University. He delivered guest lecturer on Network Analysis & Transportation methods, and Optimizing Decisions: An Application of OR models.