About the Programme

VSB builds on VIT’s long history of excellence in technical education with liberal arts and humanities, topped with best of the management courses, to offer a world class BBA (Bachelor of Business Administration) program.

VIT-AP University is a part of Vellore Institute of Technology (VIT), which is India’s number one private engineering institution and designated as Institution of Eminence by the Govt. of India. VSB believes that every manager should be strongly grounded in the fundamentals of management, thus, the BBA programme is designed to provided breadth and suitable depth with well-designed curriculum built on the liberal education foundation and exposure to engineering and technology. Moreover, for the first time in the country, the programme comprises a unique blend of introductory science, engineering and technology courses as well. Overall, the programme consists of courses designed in collaboration with industry experts and academicians from IIMs and international universities.

The pedagogy is based on experiential learning and focuses on application. Special care is taken to target multiple intelligences of the students to ensure effective learning. The foundation courses open up the minds of the students; inculcate critical and analytical thinking, and enhance sensitivity to the context and system level dynamics. The management courses provide the necessary knowledge and competencies in management functions. These prepare the students to be global managers who take contextually sensitive decisions integrating human needs, technology and ecology, to impact organizations, communities and the society. We believe in preparing the students to face the harsh realities of life rather than just a job.

VSB has International Credit Transfer Agreements with University of Michigan, Dearborn, USA (UMD) and Arizona State University, USA (ASU) leading to BBA from UMD and BS Business Analytics from ASU.

The VSB Advantage

The admission process of VIT-AP School of Business (VSB) includes a management task and personal interview (MTPI) along with weightage for 10th and 12th marks of the candidates. The MTPI will be conducted on 3 different dates before the declaration of 12th results – February 29th, April 4th and April 25th. The candidate can chose any one of the dates and come for the admission as per convenience. The MPTI date post 12th result is 30th of May 2020. Walk-ins for students open from June on every Saturday. Scholarship details to be declared on 15th of June 2020.

  • Dates for Provisional Admission: (MTPI Dates before 12th result) – February 29, April 4, April 25
  • Dates for Provisional Admission: (MTPI Dates after 12th result)- May 30
  • Walk-in: June onwards every Saturday
  • Announcement of the merit list for Scholarships: First week of June
  • Payment of academic fees: on or before 15th June, 2020.


Business Analytics Specialisation

Business Analytics is one of fast growing areas where there is a great demand for competent professionals across the globe. Students opting for business analytics specialisation go through a series of technical courses in addition to the regular BBA courses, which will prepare them for a global career. Students will have the option to take advance courses in functional analytics such as marketing analytics, financial analytics, HR analytics, supply chain analytics, etc as well as verticals such as retail analytics, hospitality analytics, banking analytics, etc.

Unique Curriculum

  • Liberal Arts Courses– Anthropology / Sociology, Psychology / Social Psychology, Theatre and Literature.
  • STEM Courses – Environmental Studies, Physics, Chemistry, Mathematics, Statistics, Python, Mechanical Workshop.
  • Unique Courses – Ethics & Values, Systems Thinking & Dynamics and Design Thinking & Innovation. All BBA students will have the option of joining Discovering Self and Globalisation and Culture workshops (highly acclaimed courses from IIM Kozhikode).
  • Other than these innovative workshops are planned every semester on culture, development, ecology, economy, gender, global issues, innovations, rural India, start-ups, technology, theatre and so on.
  • Field work every year– Students will go on field work on variety of themes such as a. Cultures of India, b. Appreciating Rural India, c. Heritage and Current Social Reality, or d. Dynamics of Entrepreneurship.


Key features of the program

  • Curriculum benchmarked against US University
  • Liberal Arts Foundation + Exposure to Technology
  • Visiting faculty from US Universities and IIMs
  • Systems Design Thinking integrated curriculum



A student joining BBA program in VSB has the following options

  • BBA from VSB – 3 years
  • BBA Business Analytics from VSB – 3 years
  • BBA from University of Michigan, Dearborn (UMD): 2 years at VSB + 2 years at UMD Click here for more details
  • BS Business Analytics from Arizona State University (ASU): 2 years at VSB + 2 years at (ASU) Click here for more details


Career Prospects

TBBA students have great opportunities in the Indian corporates, start their own business or join the family business. Startup incubation support is given by the university. The holistic development will give them an advantage in applying for MBA in IIMs and other top Business Schools.

Opportunities for BBA

  • Associate Consultant, Associate Analyst (Marketing, Finance, HR, Supplychain), Executive (Marketing, Sales, Stores, Finance, HR, Supplychain)
  • BBA Business Analytics students have opportunities in MNCs, Indian corporate houses, back offices of MNCs and niche consulting companies.


Opportunities for BBA Business Analytics

  • Associate Business Analyst, Associate Consultant (Analytics), Associate Market Research Analyst, Associate Financial Analyst, Associate Campaign Analyst and Associate Logistics & Supplychain Analyst.


Prospective employers typically come from

  • BPOs
  • KPOs
  • Manufacturing companies
  • FMCG companies
  • BFSI entities
  • Retail Chains
  • E-commerce companies
  • Hospitality & Wellness Services
  • Product companies
  • Specialized Analytics outsourcing companies
  • Analytics service providers
  • Analytics products vendors
  • Payment Intermediaries
  • Payment Banks
  • App Aggregators
  • Blockchain Companies
  • Strategy consulting companies

BS in Business Analytics from Arizona State University – The BS Business Analytics program is designated as STEM, students will get an opportunity for OPT (Optional Practical Training) and stay in US for three years for undergoing practical training after completing the degree.

BBA from University of Michigan, Dearborn– students can leverage the international degree to start a global career transcending boundaries of all kind. Or they can continue with an MBA or MS in UMD or in other universities in USA.


Admission Process

  • 1. Apply online and pay application fees of Rs. 950
    (Visit Admissions office at VITAP campus and buy offline form by giving a DD for Rs950 (drawn in favour of VIT-AP University, payable at Guntur)
  • 2. Short listed candidates will undergo Management Task + Personal Interview (MTPI).
  • 3. If selected, pay Rs. 50,000 and take provisional admission letter
  • 4. Full academic fees is paid within two weeks of taking admission
  • 5. Send Hostel Application form with hostel + mess fees as per existing rules (hostel rooms are allotted on first come first served basis, students are advised to submit hostel form and pay the fees early to get rooms of their choice)

  • BBA Online Applications Opens – 1st Feb 2020
  • MTPI Dates for Early Admission – MTPI Dates before 12th std. result – 4th April and 2020
  •                                                                          MTPI Dates after 12th std. result – 30th May 2020
  • Last date for Applying for Scholarships: 1st June 2020
  • Announcement of the merit list for Scholarships: End of first week of June
  • Last date for paying academic fees: on or before 15th June, 2020.




Tuition Fees (Per Annum)INR 2,72,000
Caution Deposit (Refundable) INR 3,000
Total fees to be paid for the first yearINR 2,75,000

  • Hostel & Mess Fees – We suggest all BBA students to enroll in the hostel, to fully benefit from the curriculum. The hostel+mess fees will be intimated shortly. For the current year this was between Rs. 95,000 and Rs. 1,95,000 depending on the type of room and mess.



  • 60% aggregate or equivalent grades in 10th Std. and 12th Std.
  • Candidates studying 12th Std. in any group are eligible
  • Candidates awaiting 12th Std. results can also apply


Eligibility – BBA with Specialisation in Business Analytics

  • 60% aggregate or equivalent grades in 10th Std. and 12th Std.
  • 60% marks or equivalent grades in Mathematics in 12th Std.
  • Only candidates studying Mathematics in 12thStd. are eligible
  • Candidates awaiting 12th Std. results can also apply


BBA @University of Michigan-Dearborn, USA

  • Complete the BBA Prerequisite courses
  • Establish a minimum grade point average of 2.80 in a minimum of four upper level COB courses at UM-Dearborn, including at least one from FIN 401 or BE 401
  • Fulfill the writing requirement
  • English Language Proficiency: Minimum of 6.5 in IELTS or 80 in Internet-Based TOEFL


BS Business Analytics @ Arizona State University, USA

  • CGPA of 3.00 in the first two years coursework at VIT-AP
  • 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016), or 25 ACT score.
  • English Proficiency: Test of English as a Foreign Language (TOEFL): minimum 61(iBT), or International English Language Testing System (IELTS): minimum 6.0, or Pearson Test of English (PTE): minimum 53


Details about 2 + 2 BBA Program with University of Michigan, Dearborn (UMD), USA


Details about 2+2 BS Business Analytics from Arizona State University (ASU), USA


BBA Scholarships

VIT-AP School of Business is providing scholarships for meritorious students. Students who have taken provisional admission after getting selected through the MTPI process are eligible to apply for scholarships. The application for the same should be submitted on or before 1st June 2020. Three types of Scholarships are available, which reduce the academic fees by 25%, 50% or 75%. Students who have overall 85% (in state board) and 80% (in CBSE) are eligible to apply for scholarships. The merit list of candidates who are awarded scholarships will be announced in the first week of June. The concerned students will have to pay the reduced academic fees on or before 15th June, 2020.

  • Rs 3000 as caution deposit has to be paid in addition to academic fees
  • Students opting for 2+2 programs are not eligible for scholarship
  • 85% (state board) and 80% (CBSE) is the minimum eligibility for applying for scholarship
  • Merit list for scholarships will be announced based on performance in 10th std., 12th std. and MTPI (Management Task and Personal Interview)



Dates 29th February; 4th April; 25th April; 30th May


  • Step 1. Complete the application form (if you have not done so already)
  • Step 2. Select the particular date for the MTPI (Feb 29, March 28, April 25)
  • Step 3. Visit VIT-AP Campus on the date of MTPI
  • Step 4. Register at the desk and fill student profile
  • Step 5. Submit DD of Rs 50,000 drawn in favour of VIT-AP, payable at Guntur
  • Step 6. Take the Management Task
  • Step 7. Attend the Personal interview
  • Step 8. Get the results at the end of the day
  • Step 9.Take provisional Admission letter on the same day

You need to bring the following

  • 10th Certificates and Mark sheet – originals
  • 12th Certificates and Mark sheet – originals (if available)
  • Valid ID proof
  • Certificates of Extra-curricular activities
  • 2 passport size photographs
  • One set of Photocopies of all documents
  • DD of Rs 50,000 drawn in favour of VIT-AP, payable at Guntur

NRI /International Candidates

VIT-AP School of Business invites applications for its BBA program from NRI and international candidates. NRI applicants for 2 + 2 options should fulfil eligibility criteria of the partner universities at the time of admission in VIT-AP and subsequently while applying to the partner universities. Interested candidates should contact / 0863 237 0444 / 07901057255


For more information on School of Business (VSB) Click below