About Dr. Usha Seshadri

Dr. Usha Seshadri


Specialization Areas: Marketing Analytics,
Consumer Behaviour, Services Marketing,
Rural Marketing and Digital Marketing.

Dr. Usha Seshadri works as Assistant Professor- Marketing at VIT-AP University, Amaravathi campus, AP. She holds a Masters in International Management with a Gold Medal for Academic Excellence and a Doctorate in Marketing both from Pondicherry University (a Central University). She is a UGC NET qualified management faculty with over twelve years of corporate and teaching experience. Her areas of interest include Research Methodology, Digital Marketing, Marketing Analytics, Consumer Behaviour, Retail Management and Rural Marketing.

She has vast experience in classroom instruction, contemporary pedagogical practices, curriculum development and project guidance. She has been conducting webinars and Faculty Development Programs in Research Methodology, Data analysis and Digital Marketing. She is a passionate researcher and has presented several papers in refereed conferences and published articles in peer-reviewed journals at the National and International levels. She has served as track chair, session chair, key speaker and convener in international conferences and national seminars.

She is the Honorary Professor (i/c) in Centre for Research & Training (CRT) and the Distinguished Fellow of NFED. Also, serves as the Executive Board Member of NFED Business Facilitators Forum (NBFF). She is the recipient of the National Senior Woman Educator & Scholar Award in the 9th National Teachers’ Day Awards conducted and powered by the National Foundation for Entrepreneurship Development (NFED), Coimbatore, Tamil Nadu on 5th September 2018.

  • Some of her recent publications in indexed journals are given below:
    • ★ Nawaz, M. A., Seshadri, U., Kumar, P., Aqdas, R., Patwary, A. K., & Riaz, M. (2021). Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach. Environmental Science and Pollution Research, 28(6), 6504-6519.
    • ★ Usha, S. (2012, August). The contribution of frugality and material values to product disposition: An exploratory study. In 2012-International Conference on Management Issues in Emerging Economies (ICMIEE) (pp. 144-148). IEEE.
    • ★ Kumar, P., Seshadri, U., & Paramaiah, C. (2021). Business recovery strategies for adversely affected industries in the UAE-covid-19 crisis response. Academy of Strategic Management Journal, 20, 1-12.
    • ★ Kumar, P., & Seshadri, U. (2021). Indian retail entrepreneurs and international marketers: a viable business ecosystem for indian start-ups. Academy of Marketing Studies Journal, 25(2), 1-13.
    • Other Roles at VSB
      • ★ Career Development Cell Coordinator
      • ★ Digital marketing /Website Coordinator
      • ★ Summer Internships Coordinator
      • ★ Task Force Committee member
      • ★ Industry Collaboration Committee Member
      • ★ Media Advisory Committee Member
      • ★ Recently launched Book Buzz, a club that aims to create a nurturing environment for students to read, discuss, synthesize and critique ideas that matter.




Specialization Areas: Educational Technology, Organizational Research and behavior,Human Resource Management


About Dr. Subbalakshmi



Specialization Areas: Microfinance,
Banking Financial services ,
Corporate Accounting, Personal Finance & Auditing

Dr. A.V.V.S. Subbalakshmi joined VIT university in December 2009. She has 13 years of experience in teaching as well as served various administrative roles in VIT. She has written and presented various research papers in International and National Conferences. She has also published more than 20 papers in reputed journals. The ability to build caring relationships with students has held her in good stead during her long teaching career. She holds Masters in both Commerce and Management studies. Her Research area in PhD is Microfinance. Her areas of teaching are Accounting, Banking and Finance. During her career. She has visited the Universities in USA, UK, Hong Kong, Singapore, Malaysia and Dubai


About Dr. Raghavendra

Dr. Raghavendra

Dr. Raghavendra
Associate Dean, VSB

Specialization Areas: Capital market,
Financial Derivatives, Portfolio Management,
Financial Management, Management Accounting  

Dr. Raghavendra began his career in academics in Srinivas Institute of Management Studies, Mangalore in June 2002. In 2009, he joined Mangalore Institute of Technology and Engineering (MITE) as Head of the Dept of MBA. He joined Manipal Academy of Higher Education (MAHE) in the year 2015 and headed ‘Centre for Advanced Learning in Finance and Accounting’ that offers various courses in financial accounting, management accounting, insurance and economics including IFRS, Tally, ACCA, CIMA and CMA.

He joined School of Business, VIT-AP University (VSB) in May 2021 as Professor of Finance and Associate Dean.

His area of interests include Security Analysis and Portfolio Management, Financial Management, Financial Accounting, Management Accounting and Financial Derivatives.

He is an active participant in Indian capital market since 2002 and obtained NSE Certified Financial Manager (NCFM) certification awarded by National Stock Exchange and NISM in Capital Market (Dealers) Module and Derivative Core Modules. He is also an AMFI Registered Mutual Fund Advisor (ARMFA) from Association of Mutual Funds of India.

He received his Ph.D in the field of Finance from the University of Mysore in 2014 for his research work titled “An economic analysis of trading in derivatives and behavioural pattern of investors in financial instruments”.

He has been an active researcher, with 16 publications in international journals, including those indexed in Scopus. Eleven of his research papers have been presented in international conferences in Malaysia, Thailand, Hong Kong, Vietnam and various parts of India. His research papers have also been presented in National conferences in India and won the ‘Best Paper Award” several times in various International conferences.

He has written a text book on Investment Management for III Semester MBA of Visvesvaraya Technological University (VTU) and has delivered guest lectures on Indian Capital market across various institutes over the past 19 years.

He has attended ‘International Immersion Program’ at MDIS, Singapore and FDPs at IIM, Kozhikode and TAPMI along with numerous training programs and workshops.

He is currently guiding five candidates for their doctoral studies leading to Ph.D in the area of capital market.


Career Advantage – VISH

Career Advantage – VISH


Career Opportunities for Programmes Offered by the VIT-AP School of Social Sciences and Humanities (VISH)


The VIT-AP School of Social Sciences and Humanities (VISH) presently offers Ph.D. programmes in the disciplines of English Language Teaching, English Literature, Linguistics, and Anthropology. VISH will also be commencing with a new dual degree programme—B.A./M.A. Public Services—from the academic year 2021

Acquiring a Ph.D. degree in the areas of English Literature, Linguistics, or Language Teaching, would allow students to enter into careers in academia and higher education as assistant professors. Students will also be equipped to enter into the industry as language trainers, editors in publishing houses, digital-content writers, lexicographers, and journalists, to name a few possibilities.

Ph.D. holders in Anthropology have a wide-range of career options from teaching in academia to serving in NGOs, health-care, museums, development, advisory, and research initiatives organized by the government, and marketing and industry-research among others.

The B.A./M.A. Public Services programme is designed to offer students not only opportunities in pursuing a career in the Public Services, but also specialized training in cracking the U.P.S.C. exams. A career in Public Service would consist of serving in government jobs in the capacity of civil service officers, revenue officers, members of the police force, among others. This is a programme meant to train students who aspire to work at the level of the bureaucratic service in the government.

The dual degree B.A./M.A. Public Services programme is offered by VISH in collaboration with faculty experts from AKS Academy, a reputed organization that offers tailor-made courses to coach students for the Civil Services exams. AKS Academy would ensure that students receive training right from the first year onwards for the long-term goal of succeeding in the U.P.S.C exams. In addition to the specialized training provided by AKS, the B.A./M.A. Public Services degree programme will offer students in-depth training and courses in core-subjects from the social sciences and the humanities such as History, Geography, Psychology, Economics, Anthropology, and English. Therefore, students possessing a specialized degree in B.A./M.A. Public Services would have the added advantage of not only holistic training in the humanities and social sciences, but also exam-oriented training for the U.P.S.C. exams.

Another notable feature of this new programme is that students will have the option of exiting with just an undergraduate degree (B.A.) if they choose to do so, or to continue for another 2 years and exit with both a B.A. and an M.A. degree. Students who exit with a B.A. Degree will also have the option to pursue M.A. degree programmes in Development studies and Social Work at the higher education levels if they so desire. Further on, students who complete the dual-degree B.A./M.A. Public Services programme can avail of numerous career options in the Indian Public Services such as IAS, IPS, IFS, Indian Corporate Law Services, State Civil Services, State Police Services, Excise and Taxation officers, Revenue Services, and many more.