BBA – (Bachelor of Business Administration)

About the Programme

VSB builds on VIT’s long history of excellence in technical education with liberal arts and humanities, topped with the best of management courses, to offer a world class BBA (Bachelor of Business Administration) program. We have two program – BBA and BBA with specialisation in Business Analytics.

VSB believes that every manager should be strongly grounded in the fundamentals of management; thus, the BBA program is designed to provide breadth and suitable depth with a well-designed curriculum built on the liberal education foundation with exposure to Engineering & Technology. Moreover, for the first time in the country, the program comprises a unique blend of Introductory Science, Engineering & Technology courses as well. Overall, the program consists of courses designed in collaboration with industry experts and academicians from IIMs and best international universities.

Students attend a set of compulsory foundation courses on liberal arts, science and mathematics and choose any two electives from engineering specialisations. A student also attends at least one workshop every semester and goes on fieldwork during the summer breaks after first and second year. The foundation courses provide exposure to a variety of fields, theories and models and associated paradigms of knowledge and research. The pedagogy is based on experiential learning and focuses on application. Special care is taken to target multiple intelligences of the students to ensure effectiveness of the program. The foundation courses open up the minds of the students; inculcate critical and analytical thinking, and enhance sensitivity to the context and system level dynamics. The management courses provide the necessary knowledge and competencies in management functions. These prepare the students to be global managers who take contextually sensitive decisions integrating human needs, technology and ecology, to impact organizations, communities and the society.

Business Analytics Specialisation

Business Analytics is one of fast growing areas where there is a great demand for competent professionals across the globe. Students opting for business analytics specialisation go through a series of technical courses in addition to the regular BBA courses, which will prepare them for a global career. Students will have the option to take advance courses in functional analytics such as marketing analytics, financial analytics, HR analytics, supply chain analytics, etc as well as verticals such as retail analytics, hospitality analytics, banking analytics, etc.

Merit Scholarships

VIT-AP School of Business is announcing merit scholarships, which will reduce the academic fees paid by the students by 10%, 25%, 50%, 75% or 90%.

Interested candidates should apply online for the BBA program, attend the Management Task + Personal Interview (MTPI) and send an email ( with Name, Application number and scanned copies of 10th std. and 12th std. marksheets and proof of co-curricular/ extracurricular achievements or send a letter with all photocopies to Dean, VIT-AP School of Business, VIT-AP University, Amaravati, AP 522237; Near AP Govt Secretariat.

  • Scholarships will be awarded based on academic performance (10th and 12th std.), MTPI score, and achievements in extra-curricular and co-curricular activities
  • Candidates with exceptional achievements (international or national level) in co-curricular or extracurricular activities will be given preference.
  • Scholarship will be applicable for three years of study and subject to the condition that the student maintains a minimum CGPA of 8, attendance of 80% and is well disciplined, and adheres to all relevant rules of the university.
  • Students opting for 2+2 program with partner universities will not be eligible for scholarships. If a student is awarded scholarship and later opt for the 2+2 program, he/she will have to pay the availed scholarship amount.
  • Scholarship applications will be processed in batches and awards announced on a regular basis.
  • Number of scholarships is limited and hence applicants are advised to apply immediately.
  • Only those who have completed the selection process are eligible to apply for scholarships.
  • Unique Curriculum

    • Liberal Arts Courses– Anthropology / Sociology, Psychology / Social Psychology, Theatre and Literature.
    • Science, Engineering & Technology Courses – Environmental Studies, Past & Future of Technology, Perspectives in Physics, Problem Solving with C++/Python, and choice of any two courses from Computer Science, Electronics and Communication and Mechanical Engineering.
    • Unique Courses – Ethics & Values, Systems Thinking & Dynamics and Design Thinking & Innovation. All BBA students will have the option of joining Discovering Self and Globalisation and Culture workshops (highly acclaimed courses from IIM Kozhikode).
      Other than these innovative workshops are planned every semester on culture, development, ecology, economy, gender, global issues, innovations, rural India, start-ups, technology, theatre and so on.
    • Field work every year– Students will go on field work on variety of themes such as a. Cultures of India, b. Appreciating Rural India, c. Heritage and Current Social Reality, or d. Dynamics of Entrepreneurship.
    • Business Analytics Specialisation – Problem Solving with Java, Computer Applications & Information Systems, Data Structures with Java, Introduction to Information Systems, Data Warehousing & Data Mining, Optimization & Visualization Techniques


    Key features of the program

    • Curriculum benchmarked against US University
    • Liberal Arts Foundation + Exposure to Technology
    • Visiting faculty from US Universities and IIMs
    • Systems Design Thinking integrated curriculum



    A student joining BBA program in VSB has the following options

    • BBA from University of Michigan, Dearborn (UMD): 2 years at VSB + 2 years at UMDClick here for more details
    • BBA from VSB: 3 years at VSB
    • BBA Business Analytics from VSB: 3 years at VSB
    • BS Business Analytics from Arizona State University (ASU): 2 years at VSB + 2 years at (ASU)Click here for more details


    Career Prospects

    The students of BBA program have a wide variety of choices in careers based on the degree, specialisation and participation in the international transfer program.

    • BBA from VSB – students can join their family business or start a new business on their own or go for higher studies in India or abroad by taking CAT/GMAT. Incubation support would be provided by VIT-AP for those who want to start their own business.
    • International Transfer to a US University– students can leverage the international degrees to start a global career transcending boundaries of all kind.
    • 2+2 for BS in Business Data Analytics from US University (MoU in process) – since the BS program is designated as STEM, students will get an opportunity for OPT (Optional Practical Training) and stay in US for three years for undergoing practical training.


    Admission Process


    • 1. Apply online and pay application fees of Rs. 950
      (Visit Admissions office at VITAP campus and buy offline form by giving a DD for Rs950 (drawn in favour of VIT-AP University, payable at Guntur)
    • 2. Short listed candidates will undergo Management Task + Personal Interview (MTPI).
    • 3. If selected, pay Rs. 50,000 and take provisional admission letter
    • 4. Remaining academic fees should be paid within two weeks
    • 5. Send Hostel Application form with hostel + mess fees can be paid as the earliest or as per rules (hostel rooms are allotted on first come first served basis, students are advised to submit hostel form and pay the fees early to get rooms of their choice)



    • Tuition Fees– Rs. 2.75 Lakhs per year
    • Hostel & Mess Fees – We suggest all BBA students to enroll in the hostel, to fully benefit from the curriculum. The hostel+mess fees will be intimated shortly. For the current year this was between Rs. 95,000 and Rs. 1,95,000 depending on the type of room and mess.



    • 60% aggregate or equivalent grades in 10th Std. and 12th Std.
    • Candidates studying 12th Std. in any group are eligible
    • Candidates awaiting 12th Std. results can also apply


    Eligibility – BBA with Specialisation in Business Analytics

    • 60% aggregate or equivalent grades in 10th Std. and 12th Std.
    • 70% marks or equivalent grades in Mathematics in 12th Std.
    • Only candidates studying Mathematics in 12thStd. are eligible
    • Candidates awaiting 12th Std. results can also apply


    Further Details about 2 + 2 Program with UMD

    For more information on School of Business (VSB) Click below

Keep Me Updated
BBA Admissions