Bachelor of Business Administration





Our Program USP


  • BBA:
    • ★ International Collaborations
    • ★ Credit transfer and Study Abroad option with leading US universities
    • ★ Professional certifications along with BBA
    • ★ Wide array of courses, including liberal arts and engineering courses integrated with management core courses
    • ★ Highly qualified and competent faculty


  • BBA (Business Analytics):
    • ★ International Collaborations
    • ★ Credit transfer and Study Abroad option with leading US universities
    • ★ Professional certifications along with BBA (Business Analytics)
    • ★ Wide array of courses, including liberal arts and engineering courses integrated with management core courses
    • ★ Highly qualified and competent faculty






Unique Curriculum

  • Liberal Arts Courses– Anthropology / Sociology, Psychology / Social Psychology, Theatre and Literature.
  • STEM Courses – Environmental Studies, Physics, Chemistry, Mathematics, Statistics, Python, Mechanical Workshop.
  • Unique Courses – Ethics & Values, Systems Thinking & Dynamics and Design Thinking & Innovation.
  • Other than these innovative workshops are planned every semester on culture, development, ecology, economy, gender, global issues, innovations, rural India, start-ups, technology, theatre and so on.
  • Field work every year– Students will go on field work on variety of themes such as a. Cultures of India, b. Appreciating Rural India, c. Heritage and Current Social Reality, or d. Dynamics of Entrepreneurship.


Key features of the programme

  • Industry recognised certification
  • Co-Opt project during the 6th Semester
  • Curriculum benchmarked against US Universities
  • Liberal Arts Foundation + Exposure to Technology
  • Visiting faculty from US Universities and IIMs




Specialisations in BBA

A student joining BBA programme in VSB can choose any of the following specialisations after the 1st semester.




Collaborations & MoUs


VSB – MoU with The University of Newcastle

VSB -MoU signed for International Conference on “Innovation and Sustainable Business Practices in the Digital Era (ICISD,24),” scheduled for April 5th and 6th, 2024, in collaboration with Newcastle University , Australia.Ms Jayasree Gopal from Newcastle University visited VIT-AP University for MoU deliberations and articulation with other schools .. . . KNOW MORE


BBA (Business Analytics) – MoU with ISDC

VIT-AP School of Business signed an MoU with ISDC, UK ( to offer professional certification in Business Analytics to our BBA students.

ISDC, a limited company registered in England with global operations, is a leading education and skill development organization whose mission is to bridge the global skill gap between academia and industry.

Under this MOU, VSB will be using ISDC expertise to promote and deliver the BBA Business Analytics Program to the undergraduate BBA students at VIT-AP University, leading to the award of the ISDC Diploma in Business Analytics, which is endorsed by the IoA (Institute of Analytics), UK.. . . KNOW MORE

FinTech – AlphaBeta

VIT-AP School of Business has entered into an MoU with Alphabeta and Topxight Research Labs for offering industry recognized Fintech certification courses to our BBA students.
The MoU will facilitate our BBA (Fintech) students to work on real life projects with latest technologies in the area of blockchain, digital payment system, cryptocurrency etc. using Alphabeta platform, leading to FIntech certification.. . . KNOW MORE

Dig. Mktg – Digital Scholar

VIT-AP School of Business has entered into an MoU with Digital Scholar for offering certification courses in Digital Marketing domain. The MoU will enable BBA (Digital Marketing) students to acquire required skillsets to become digital leaders. The certification will cover courses including digital marketing, social media marketing, SEO, digital marketing analytics etc.. . . KNOW MORE




International Credit Transfer Programme

AStudents can opt for a degree from our partner university in USA. The student will have to fulfil the requirements of the partnering university and may have to take additional courses during the summer semesters

  • BBA from University of Michigan, Dearborn (UMD): 2 years at VSB + 2 years at UMD (Accounting, Digital Marketing, Finance, General Business, Human Resource Management, Information Systems Management, Marketing, Small Business Management, Supply Chain Management) – Click here for more details
  • BS Business Analytics from Arizona State University (ASU): 2 years at VSB + 2 years at (ASU) – Click here for more details
  • University of Michigan Dearborn offers the following Majors in their BBA programme– Click here for more details



Career Prospects

BBA students have great opportunities in the Indian corporates, start their own business or join the family business. Startup incubation support is given by the university. Industry recognised certifications will give VSB students a competitive advantage over others in the Job Market.

Students aspiring for to go for higher studies, join family business or start their own companies can go for specialisation in General Management


Business Analytics

Digital Marketing

Fin Tech

General Management

Associate Consultant – Analytics
Associate Business Analyst
Associate Retail Analyst
Associate Insurance Analyst
Associate Market Research Analyst
Associate Competitive Intelligence Analyst
Associate Financial Analyst
Associate Marketing Analyst
Associate Campaign Analyst
Associate Customer Care Analyst
Associate Operations Analyst
Associate Store Analyst
Associate Logistics and Supply Chain Analyst
Associate HR Analyst
Social/Search/Digital Marketing Analyst/Executive
Search/Social/Digital Marketing Specialist
Social/Search/Digital marketing strategist/Team lead
Search/Social/Digital marketing account manage

Blockchain Experts & Developers
App Developers. Skills/experience required include
Quantitative Analysts & Data Scientists
Financial Analysts
Product Owners/Managers
Cybersecurity Analysts/Experts
Risk Control Managers
Compliance Experts
Management Trainee – Marketing
Management Trainee – Service Operations
Management Trainee – Sales
Management Trainee – HR
Graduate Trainee – Store Operations
Graduate Trainee – Retail Sales
Graduate Trainee – Institutional Sales
Graduate Trainee – Business Development
Graduate Trainee – HR
Associate Recruiter
Associate – Sales
Associate – Store Sales
Associate – Business Development
Associate – Service Operations Management
Associate – Retail Stores Management
Associate – Procurement
Associate – Logistics Operations
Associate – Supply Chain Management




BBA (All Specialisations)

  • Candidate should have born on or after 01.07.2004
  • Candidates who have studied in Regular, Full time and Formal Education are alone eligible to apply
  • 55% aggregate or equivalent grade in 12th Std.
  • Candidates studying 12th Std. in any group are eligible
  • Candidates awaiting 12th Std. results can also apply

BBA @University of Michigan-Dearborn, USA

  • Complete the BBA Prerequisite courses
  • Establish a minimum grade point average of 2.80 in a minimum of four upper level COB courses at UM-Dearborn, including at least one from FIN 401 or BE 401
  • Fulfill the writing requirement
  • English Language Proficiency: Minimum of 6.5 in IELTS or 80 in Internet-Based TOEFL

BS Business Analytics @ Arizona State University, USA

  • CGPA of 3.00 in the first two years coursework at VIT-AP
  • 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016), or 25 ACT score.
  • English Proficiency: Test of English as a Foreign Language (TOEFL): minimum 61(iBT), or International English Language Testing System (IELTS): minimum 6.0, or Pearson Test of English (PTE): minimum 53

BBA (Specialization in Business analytics, Fintech, and Digital marketing)Minimum 55% aggregate marks in 12th Std. or Equivalent
BBA from UMD
2 years at VSB + 2 years at UMD
Minimum 60% aggregate marks in 12th Std. or Equivalent
IELTS Score / TOEFL Score
BS Business Analytics from ASU
2 years at VSB + 2 years at ASU
Minimum 60% aggregate marks 12th Std. or Equivalent
IELTS Score / TOEFL Score + SAT Score


Details about 2 + 2 BBA Programme with University of Michigan, Dearborn (UMD), USA


Details about 2+2 BS Business Analytics from Arizona State University (ASU), USA




Admission Process

  • Step 1 – Apply Online
  • Step 2 – Log in, change the password and fill in all the required details and upload scanned copies of 10th and 12th Std. Mark sheets. Submit the form. Make a payment of Rs.600 for application fees
  • Step 3 – Attend Personal Interview – eligible candidates will be informed by email
  • Step 4a – If hostel accommodation is required, apply and make an online payment for Hostel+Mess fees
  • Step 5 – Join VSB on the specified date for joining formalities and orientation programme (date to be announced)



BBA Merit Based Fee Structure

Category Academic Fee @ ☘ Caution Deposit (Refundable) Total
1 ₹ 55,000 ₹ 3,000 ₹ 58,000
2 ₹ 75,000 ₹ 3,000 ₹ 78,000
3 ₹ 1,00,000 ₹ 3,000 ₹ 1,03,000

☘ One time, caution deposit of ₹ 3,000 has to be paid in addition to the academic fees.
@ Students opting for 2+2 International Credit Transfer to UMD or ASU will have to pay the full academic fees.