BBA with Specialization in Digital Marketing

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BBA with Specialization in FinTech

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BBA Webinar

Weekly Webinar on BBA @ VIT-AP Campus - Options and Opportunities 5:00 PM Every Saturday. Register in advance for this meeting: Click here to Register After registering, you will receive a confirmation...

BBA Scholarships

BBA | BBA Business Analytics | Admissions Process | Scholarships We are in turbulent and uncertain times. Our stakeholders are our prime concern. With due consideration to the COVID-19 situation, we have...


International Admissions VIT-AP Schools of business (VSB) invites applications for its BBA program from International candidates. NRI and Foreign candidates: Candidates should fulfil the following minimum...

BBA 2+2 BS Business Analytics from Arizona State University (ASU)

Dr. Kay Farris, Senior Associate Dean, Academic Programs, W. P. Carey School of Business, Arizona State University Dr Raghu Santhanam, Chair, Department of Information Systems, Arizona State University,...

BBA 2+2 program with (UMD), US

Dean Dr Raju Balakrishnan, University of Michigan, Dearborn (UMD) visited VIT-AP School of Business (VSB). VIT-AP University Chancellor Dr. G. Viswanathan signed an agreement with Michigan...
VIT-AP School of Business (VSB) - Brochure

About the Programme

VIT-AP School of Business (VSB) builds on VIT’s long history of excellence in technical education with liberal arts and humanities, topped with best of the management courses, to offer a world class BBA (Bachelor of Business Administration) programme.

VIT-AP University is a part of Vellore Institute of Technology (VIT), which is India’s number one private engineering institution and designated as Institution of Eminence by the Govt. of India. VSB believes that every manager should be strongly grounded in the fundamentals of management, thus, the BBA programme is designed to provide breadth and suitable depth with well-designed curriculum built on the liberal education foundation and exposure to engineering and technology. The BBA programme consists of courses designed in collaboration with industry experts and academicians from IIMs and international universities.

Students can choose Business Analytics, Digital Marketing, Fintech or General Management as specialisation. As part of the specialisation, students will undergo practice oriented skill building courses leading to certifications in Business Analytics, Digital Marketing or Fintech.

VSB has International Credit Transfer Agreements with University of Michigan, Dearborn, USA (UMD) and Arizona State University, USA (ASU) leading to BBA from UMD and BS Business Data Analytics from ASU.


The VSB Advantage

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Unique Curriculum

  • Liberal Arts Courses– Anthropology / Sociology, Psychology / Social Psychology, Theatre and Literature.
  • STEM Courses – Environmental Studies, Physics, Chemistry, Mathematics, Statistics, Python, Mechanical Workshop.
  • Unique Courses – Ethics & Values, Systems Thinking & Dynamics and Design Thinking & Innovation. All BBA students will have the option of joining Discovering Self and Globalisation and Culture workshops (highly acclaimed courses from IIM Kozhikode).
  • Other than these innovative workshops are planned every semester on culture, development, ecology, economy, gender, global issues, innovations, rural India, start-ups, technology, theatre and so on.
  • Field work every year– Students will go on field work on variety of themes such as a. Cultures of India, b. Appreciating Rural India, c. Heritage and Current Social Reality, or d. Dynamics of Entrepreneurship.

Key features of the programme

  • Industry recognised certification
  • Co-Opt project during the 6th Semester
  • Curriculum benchmarked against US Universities
  • Liberal Arts Foundation + Exposure to Technology
  • Visiting faculty from US Universities and IIMs

Specialisations in BBA

A student joining BBA programme in VSB can choose any of the following specialisations after the 1st semester.

International Credit Transfer Programme

AStudents can opt for a degree from our partner university in USA. The student will have to fulfil the requirements of the partnering university and may have to take additional courses during the summer semesters
  • BBA from University of Michigan, Dearborn (UMD): 2 years at VSB + 2 years at UMD (Accounting, Digital Marketing, Finance, General Business, Human Resource Management, Information Systems Management, Marketing, Small Business Management, Supply Chain Management) - Click here for more details
  • BS Business Analytics from Arizona State University (ASU): 2 years at VSB + 2 years at (ASU) - Click here for more details
  • University of Michigan Dearborn offers the following Majors in their BBA programme- Click here for more details

Career Prospects 

BBA students have great opportunities in the Indian corporates, start their own business or join the family business. Startup incubation support is given by the university. Industry recognised certifications will give VSB students a competitive advantage over others in the Job Market.

Students aspiring for to go for higher studies, join family business or start their own companies can go for specialisation in General Management

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Admission Process

  • Step 1 – Apply Online- Click here
  • Step 2 – Take Management Test (MT) on Jun 16, 2021 (Tentative)
  • Log in, change the password and fill in all the required details and upload scanned copies of 10th and 12th Std. Mark sheets. Submit the form. Make a payment of Rs.950 for application fees
  • Step 3 – Attend Personal Interview – eligible candidates will be informed by email
  • Step 4 – Merit List & Scholarships will be announced – Students pay full academic fees within last date and take provisional admission.
  • Step 4a – If hostel accommodation is required, apply and make an online payment for Hostel+Mess fees
  • Step 5 – Join VSB on the specified date for joining formalities and orientation programme (date to be announced)

How to Apply

  • Register online to apply- Click here
  • You will get login id and password in registered email and mobile number
  • Log in, change the password and fill in all the required details and upload scanned copies of 10th and 12th Std. Mark sheets. Submit the form. Make a payment of Rs.950 for application fees
  • Eligible candidates will be informed about the Management Test by email.


We have created merit scholarships, which reduces the academic fees substantially. The various categories of the scholarships and the Academic Fees payable are given below. A merit list will be created based on the 12th marks and performance in Management Test and Personal Interview (MTPI). Co-curricular and extra-curricular achievements at the state and above levels will also be given consideration. Only selected candidates will be considered for scholarships.

VIT-AP University‘s Merit Scholarships for UG (B.Sc., BBA, Law, B.Com, and B.A.) Programmes
  • GV Merit Scholarship: Any board topper across the country will get 100% scholarship for all the years of the UG degree programmes.
  • Tmt.Rajeswari Ammal Merit Scholarship: Any district topper across the country will get 50% scholarship for all the years of the UG degree programmes. If the district topper is a girl, she will get an additional 25% scholarship (making it 75% scholarship).
  • Note: This scholarship is applicable to BBA, Law, B.Com, B.Sc. and BA degree programme admissions at VIT-AP University from AY- 2021.
[table id=130 /] *One time, caution deposit of ₹ 3,000 has to be paid in addition to the academic fees.

@Students opting for 2+2 International Credit Transfer to UMD or ASU will have to pay the full academic fees.

I am happy to inform you that VIT-AP is offering Merit based scholarships for the Non-Engineering Courses from the Academic year 2021.



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  • Hostel & Mess Fees – We suggest all BBA students to enroll in the hostel, to fully benefit from the curriculum. The hostel+mess fees will be intimated shortly. For the current year this was between Rs. 95,000 and Rs. 1,95,000 depending on the type of room and mess.
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BBA (All Specialisations)

  • Candidate should have born on or after 01.07.2001
  • Candidates who have studied in Regular, Full time and Formal Education are alone eligible to apply
  • 60% aggregate or equivalent grade in 12th Std.
  • Candidates studying 12th Std. in any group are eligible
  • Candidates awaiting 12th Std. results can also apply

BBA @University of Michigan-Dearborn, USA

  • Complete the BBA Prerequisite courses
  • Establish a minimum grade point average of 2.80 in a minimum of four upper level COB courses at UM-Dearborn, including at least one from FIN 401 or BE 401
  • Fulfill the writing requirement
  • English Language Proficiency: Minimum of 6.5 in IELTS or 80 in Internet-Based TOEFL

BS Business Analytics @ Arizona State University, USA

  • CGPA of 3.00 in the first two years coursework at VIT-AP
  • 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016), or 25 ACT score.
  • English Proficiency: Test of English as a Foreign Language (TOEFL): minimum 61(iBT), or International English Language Testing System (IELTS): minimum 6.0, or Pearson Test of English (PTE): minimum 53
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Details about 2 + 2 BBA Programme with University of Michigan, Dearborn (UMD), USA


Details about 2+2 BS Business Analytics from Arizona State University (ASU), USA



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(Bachelor of Business Administration)

VIT-AP School of Business (VSB) - Brochure About the Programme: VIT-AP School of Business (VSB) builds on VIT’s long history of excellence in technical education with liberal arts and humanities,...